MeichenLuo
Global brand and marketing leader with 10+ years of experience shaping luxury hospitality brands, driving brand desirability, guest engagement, and commercial growth on a global scale. From stewarding a portfolio of 130+ Luxury Collection hotels worldwide to leading brand positioning, hotel openings, guest experience initiatives, and award-winning campaigns, I connect heritage brands with cultural relevance through strategic storytelling, partnerships, and market-led innovation.
Global strategy. Local soul.
I believe the most enduring luxury brands are shaped at the intersection of global heritage and cultural relevance — where visionary thinking is balanced by strategic rigor, and creativity is guided by deep consumer understanding. My work spans brand strategy, communications, partnerships, digital innovation, and experience design, always grounded in a commitment to building lasting brand desirability and meaningful customer connection.
Over the past decade at Marriott International, I have led initiatives that strengthened the positioning of The Luxury Collection around the world, supported portfolio growth across 30+ brands, and helped scale new luxury ventures into meaningful growth engines. My approach is rooted in understanding what people value, what culture signals next, and how brands can earn relevance over time — creating lasting connections that drive both commercial impact and enduring brand equity.
Explore my campaigns →Featured campaigns
"I Am The Luxury Collection"
Our largest campaign to date successfully scaled global awareness and strengthened brand perception — establishing a powerful foundation to convert growing audience interest into future consideration.
"Inside the Collection"
+18% brand awareness. +16% consideration. 5 industry awards. An immersive storytelling campaign that moved hearts and metrics alike.
"Hotels That Define the Destination"
3 Platinum MUSE Awards. 80M+ impressions in three months. One of The Luxury Collection's most awarded and celebrated campaigns.