MeichenLuo
Luxury hospitality brand, marketing and commercial leader with 10+ years connecting brand strategy to revenue across multi-brand portfolios. From stewarding 130+ Luxury Collection hotels worldwide and building Marriott's first Global Integrated Marketing Plan across 30 brands, to scaling a new luxury vacation-home vertical 5× year over year and steering post-merger brand integration across four regions, I connect heritage brands with cultural relevance through strategic storytelling, partnerships, market-led innovation — and business results.
Global strategy. Local soul.
I believe the most enduring luxury brands are shaped at the intersection of global heritage and cultural relevance — where visionary thinking is balanced by strategic rigor, and creativity is guided by deep consumer understanding. My work spans brand strategy, communications, partnerships, digital innovation, and experience design, always grounded in a commitment to building lasting brand desirability and meaningful customer connection.
Over the past decade at Marriott International, I have led initiatives that strengthened the positioning of The Luxury Collection around the world, supported portfolio growth across 30+ brands, and helped scale new luxury ventures into meaningful growth engines. My approach is rooted in understanding what people value, what culture signals next, and how brands can earn relevance over time — creating lasting connections that drive both commercial impact and enduring brand equity.
Explore my work →Featured campaigns
"I Am The Luxury Collection"
The brand's first integrated brand platform — bringing 133 one-of-a-kind hotels together under one voice to build awareness, grow brand equity and affinity, and drive consideration. It also drove 2,200 attributed bookings and $1.5M in revenue: brand-building that moved the commercial needle.
"Inside the Collection"
+18% brand awareness. +16% consideration. 5 industry awards. An immersive storytelling campaign that moved hearts and drove measurable intent to book.
Homes & Villas by Marriott Bonvoy
Drove 5× YoY revenue growth for a new luxury travel vertical through precision B2C & B2B demand generation — generating $35M in projected revenue uplift.